Why traditional marketing tactics still matter in a digital world

The digital evolution has had a huge impact on marketing, opening up incredible opportunities for businesses and organisations to reach a much wider audience through a variety of different channels. With emerging AI tools and technology opening up even more potential, it’s easy to understand why some companies tend to focus their marketing strategies around digital tactics almost exclusively. 

The danger is that in a world becoming increasingly automated and transactional in digital spaces, some businesses might miss out on building genuine relationships and connections with their very human customers or clients through their marketing strategy. 

In this blog, we look at some of the benefits of incorporating traditional marketing tactics as part of your wider strategy. 

Building trust and credibility with your audience

Digital channels are incredible for opening up the potential reach of your marketing activity. However, the proliferation of online scams and misinformation means that many people are rightly wary of trusting everything they see and hear through digital channels. To help build brand trust and show yourself as a credible option, using traditional channels alongside your digital efforts, such as print media, radio and more, can help leave a lasting positive impression that complements your other activity and produces better and more sustainable results. 

Reaching a diverse audience

While younger demographics tend to be the most comfortable and savvy online, not all consumers can be reached through digital channels alone. By incorporating some traditional tactics alongside your digital activity, you can help ensure that you reach a diverse range of audiences across different age groups, demographics and preferences. 

Increasing brand visibility in the physical world

Especially for businesses with a local focus, whether one specific area or several, using some traditional tactics such as outdoor advertising, direct mail, event sponsorship and local public relations brings unique opportunities to increase your brand visibility in the physical environment you operate in. These marketing tactics can form part of a multi-channel presence that reinforces your brand messaging and is much more memorable for your target audience as they see you both online and offline.

Building emotional connections with your audience

Online channels can be a great way to tell stories, but enhancing this with traditional marketing activity can make the emotional connection your audience makes even deeper and more lasting. 

In-person interactions at events or in-store can connect in a way that digital interactions simply cannot. People remember face-to-face conversations and things they physically see, feel and experience much better than something they see while scrolling online. 

Driving offline engagement as well as online can bring your business the best of both worlds, with integrated marketing campaigns that maximise your return. 

At Umbrella Marketing Team, we know that every business is unique, and so is your audience. By tailoring a marketing strategy to your needs and those of the people you’re trying to reach, we believe that a seamless blend of tactics and activities that may well encompass both traditional and digital marketing, will often deliver the best possible results over the short, medium and long-term. 

Get in touch if you’d like to chat about how we can help your business to grow.

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